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WGSN Predicts Clean Hair Dyes, Novel Dry Shampoos To Lead Hair Care & Beauty Trends Into 2024

The expansion of the hair care sector itself is driving progress in bioengineering, sustainability and inclusivity, according to new report.

The hair care industry is one of the best-performing categories in the past year—,and it’s on the brink of a revolution, according to trend forecasting company WGSN. According to the market research firm's latest trend forecast, the expansion of the hair care routines category is driving progress in bioengineering, sustainability and inclusivity.  Hair Health New aspirations for hair health mean that consumers are seeking multi-step hair care routines, akin to skincare. Popularized...

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